The Visionaries Behind the Performance
Johnny Burnham
As Founder and President, Johnny brings a decade of elite performance strategy to National Sports Alliance. His vision is to bridge the gap between elite athletic training and high-performance logistics, ensuring that every athlete has a turnkey environment where they can focus entirely on results. Johnny’s leadership is defined by precision and a deep commitment to athlete-first operations.
Nicky Newms
Nicky Newms, the Founder & President, serves as the creative engine and strategic partner. With a background in visual storytelling and commercial production, Nicky ensures that NSA’s training camps and events are not just operational successes, but high-impact brand experiences. His role is to connect elite training environments with global sports tourism and commercial marketing opportunities.
Core Domains
Sport Tourism
Destination strategy and performance-driven travel ecosystems.
Athletics
Elite training environments and turnkey camp execution.
Creative Activations
Visual storytelling and multi-platform content coordination.
Commercial Marketing
Sponsorship development and strategic partnership alignment.